10tv Telugu News channel emerges on the horizon as an alternative. An alternative for those who look out for serious journalism. 10TV is a 24-hour regional Telugu news channel started in March 2013.Prof.K.Nageshwar was the chairman of its advisory board till 2014. He left 10TV to become the editor of the The Hans India in November,2014. It is first cooperative news channel with more than 150000 share holders which includes agricultural workers, daily wage workers, workers from the unorganised sector, Industrial workers, teachers and middle class organisations in India. This is the first ever initiative of its kind in the world.